Ghazanfar Idrees
I Help Companies Build Products That Retain & Grow Users
Specialized in conversion optimization, user retention, and growth strategies that deliver measurable business outcomes with 12+ years of experience.
Years Experience
Projects Completed
Avg. Retention Increase
Avg. Conversion Boost
How I Can Help Your Business Grow
Specialized services designed to deliver measurable improvements to your product metrics and business outcomes.
What's Included:
- Comprehensive funnel analysis and optimization
- A/B testing program development
- User journey mapping and friction point removal
- Checkout and signup flow optimization
Expected Outcome:
30-50% improvement in conversion rates
What's Included:
- Churn analysis and prevention strategy
- Engagement loop design and implementation
- Personalized user journey optimization
- Retention metrics framework development
Expected Outcome:
20-30% improvement in user retention
What's Included:
- Comprehensive analysis of current product metrics
- Identification of growth bottlenecks
- Prioritized roadmap for improvement
- Competitive analysis and benchmarking
Expected Outcome:
Clear path to 30%+ improvement in key metrics
What's Included:
- Technical SEO audit and optimization
- Content strategy development
- Keyword research and implementation
- SEO-driven product feature planning
Expected Outcome:
35-50% increase in organic traffic and acquisition
What's Included:
- Analytics strategy and implementation
- Custom dashboard development
- Key metrics definition and tracking
- Data-driven decision making framework
Expected Outcome:
Complete visibility into user behavior and product performance
What's Included:
- Product vision and roadmap development
- Feature prioritization framework
- Go-to-market strategy
- Product-market fit validation
Expected Outcome:
Focused product direction that drives business growth
Product Strategy Expert
Most product teams focus on features. I focus on growth, retention, and impact. I've spent 12+ years building, scaling, and optimizing digital products that drive real business results.
What I Do:
- Help companies design sticky, high-retention products
- Create data-driven growth strategies that work
- Connect SEO, CRO, and user experience for sustainable growth
- Build scalable product frameworks that deliver long-term success
Specialized Experience
I bring deep expertise to these industries, with proven strategies tailored to their unique challenges.
- Patient engagement & retention strategies
- Healthcare marketplace optimization
- Telehealth user experience design
- Medical data visualization
- User onboarding optimization
- Feature adoption frameworks
- Subscription conversion funnels
- Product analytics implementation
- Purchase journey optimization
- Cart abandonment reduction
- Product discovery enhancement
- Personalization strategies
- Financial product simplification
- Trust-building UX patterns
- Compliance-friendly experiences
- Financial data visualization
- AI feature adoption strategies
- Human-AI interaction design
- AI output quality perception
- Value demonstration frameworks
Real Results for Real Clients
Detailed case studies showcasing how my approach delivers measurable business outcomes.
Challenge:
A healthcare company in Pakistan was struggling with high user churn rates. After initial consultations, patients weren't returning to the platform for follow-ups, resulting in poor health outcomes and lost revenue.
Results:
- 30% increase in 30-day user retention
- 45% improvement in follow-up appointment bookings
Challenge:
A SaaS company in the UAE had a robust product but was converting only 4% of free trial users to paid plans. The complex onboarding process and unclear value proposition were causing high abandonment rates.
Results:
- 50% improvement in trial-to-paid conversion rate
- 35% reduction in time-to-first-value
Challenge:
A fintech startup in Singapore was struggling to acquire users in a competitive market. As a new entrant, they faced significant trust barriers that prevented users from linking their financial accounts.
Results:
- 10X growth in user acquisition over 6 months
- 65% increase in account linking completion
Challenge:
An e-commerce retailer in Saudi Arabia was experiencing high cart abandonment rates (78%) and low average order values, despite having competitive pricing and quality products.
Results:
- 40% increase in average order value
- 32% reduction in cart abandonment rate
Challenge:
An AI technology company in India had developed sophisticated AI technology, but users found it difficult to understand and integrate into their workflows, resulting in low adoption and high churn.
Results:
- 65% improvement in feature adoption
- 45% reduction in time-to-value for new users
Professional Experience
Over 12 years of experience building, scaling, and optimizing digital products that drive real business results.
Leading the product studio to help companies build products that retain and grow users.
Managed a team of product managers, designers, and SEO experts. Engaged in strategic experiments to meet growth targets, emphasizing collaboration with stakeholders at all levels.
Led a team to develop new features and improve the user experience for the online mental health care platform.
Key Achievements:
- Implemented product optimizations resulting in 20% increase in user engagement
- Boosted conversion rate by 15% through UX improvements
Led product strategy for Pakistan's biggest healthcare platform with 25,000+ doctors serving millions of users.
Key Achievements:
- Achieved 10x organic growth in user acquisition
- Improved conversion rate by more than 50%
- Improved user retention by 30%
- Steered product strategy, roadmap, priorities, plans, and execution
Managed product development for healthcare platform connecting patients with doctors.
Developed SaaS solutions for the US healthcare sector.
Key Achievements:
- Created Salesdoor (a SaaS healthcare CRM solution)
- Developed GoRx.org for drug price comparison
- Built automated pre-certification tools
- Reduced data entry time by 80% with automation tools
Skills & Expertise
My specialized skill set combines product strategy, growth tactics, and technical knowledge to create products that users love.
What People Say
Feedback from clients and colleagues about my work and approach.
"Ghazanfar's strategic approach to product development transformed our user retention. His focus on data-driven decisions helped us increase our conversion rate by 35% in just three months."
Abid Z.
CEO, Healthcare Startup in Pakistan
"Working with Ghazanfar was a game-changer for our startup. His deep understanding of product-led growth strategies helped us scale our user base from 5,000 to 50,000 in under a year."
Tariq M.
Founder, Tech Startup in UAE
"Ghazanfar has a unique ability to balance user needs with business objectives. His product optimizations increased our revenue by 40% while simultaneously improving our user satisfaction scores."
Nadia R.
Product Director, E-commerce Platform in Saudi Arabia
"I've worked with many product leaders, but Ghazanfar stands out for his analytical approach and growth mindset. He doesn't just build features; he builds sustainable growth engines."
Rahul S.
CTO, SaaS Company in India
Let's Grow Your Business Together
Ready to improve your product metrics and drive business growth? I'm available for consulting, advisory roles, and project-based work. Let's discuss how I can help you achieve your goals.
Why Work With Me?
- Data-driven approach with measurable results
- 12+ years of experience across multiple industries
- Proven track record of increasing retention and conversion
- Tailored strategies specific to your business needs